CRM stands for

customer relationship management

. It's a collection of software tools that help businesses manage and store information about their customers. CRM tools can help with sales, marketing, and customer service.

How CRM works

• CRM tools centralize customer information in one place
• CRM tools help businesses track customers through the buying process
• CRM tools help businesses improve interactions with customers
• CRM tools help businesses streamline sales processes
• CRM tools help businesses boost marketing efforts

CRM examples

SalesforceAn AI-powered CRM that helps sales teams sell faster and more efficiently

• An AI-powered CRM that helps sales teams sell faster and more efficiently

  Salesforce

HubSpotA cloud-based CRM that helps sales and marketing teams work together

• A cloud-based CRM that helps sales and marketing teams work together

  HubSpot

FreshsalesAn AI-powered CRM that helps sales teams organize, sell, and close deals faster

• An AI-powered CRM that helps sales teams organize, sell, and close deals faster

  Freshsales

Other CRM vendors

Zoho, Microsoft, Oracle, SAP, Pegasystems, ServiceNow, Pipedrive, and Userpilot.